PANTONE 17-3938 Very Peri
A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.
Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.
We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.
Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
ABOUT PANTONE COLOR OF THE YEAR
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute™ comb the world looking for new color influences. These can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention. For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
Source : https://www.pantone.com/hk/en/color-of-the-year-2022
it’s that colorful time of year again and we don’t mean autumn—it’s Color Trends season! Every year our data analysts and design experts plow through billions of bits of data to reveal what colors the design world is gravitating towards next. And this time around, we’ve included added insights from Shutterstock.AI, uniquely capable of deciphering how a specific color performs in digital media—so that you can apply it in your next campaign!
The following stats are based on millions of images downloaded from around the world, wherein each individual pixel shade is tallied—along with recent click-through rate (CTR) performance. With our background and methodology done and dusted, we’re excited to introduce to you the colors climbing the charts in the year to come. And it begins with…
Calming Coral – #E9967A
Inhale. Exhale. Calming. Coral. Ahhh…. Feel better? This muted, peachy pastel gets along splendidly with other members of the pastel family. It plays especially well with dusty yellows and pinks for a nostalgic tint to your design work. Consider contrasting it with sky blue to round out a comforting, natural palette.
There’s a reason Calming Coral feels like a soothing bath bomb when expertly employed. You can practically (or virtually) feel the fuzz and the most typical reaction is to just… soak it in. Its warmth encourages us to embrace our vulnerability, bringing to the forefront feelings of comfort and peace.